Working your sphere of influence in real estate
Your sphere of influence in real estate is everyone who already knows you: family, friends, neighbors, former coworkers and past clients. They are the people most likely to send you a buyer or seller, or to call you again when they move. These guides cover how to grow that circle, how often to reach it and how to ask.
- How to Grow Your Sphere of Influence: It covers who belongs on your list and how to add people by helping first.
- Sphere of Influence Template: It gives you the columns to keep and the groups to sort people into.
- How Often to Contact Your Sphere: It suggests a rhythm for each tier and shows how to pick who to call this week.
- How to Ask Past Clients for Referrals: It explains when to ask and what to say, with scripts you can change into your own words.
- How to Track Your Referral Rate and Repeat Business: It shows what to record for each closing and the two ratios to work out.
- Sphere of Influence for New Agents: You can start a sphere before you have any past clients, and this guide shows how.
- Building a Vendor Network as a New Agent: It covers how to find the trades you'll share with your sphere.
- Textable Vendor List: PDF vs Link: It explains why a link you can text is easier for clients to keep than a PDF.
It's free, no credit card needed, and you're never charged unless you choose Pro.