Sphere of influence for new real estate agents
A new agent builds a sphere of influence from the people who already know them: family, friends, neighbors, classmates, coworkers and the people they see every week. Write them all down first. Then tell each one personally that you now help people buy and sell homes, and keep showing up with something useful.
How does a new real estate agent build a sphere of influence?
Start by writing down everyone who already knows you, before you try to meet anyone new. Go through your phone contacts, your social accounts, past jobs, school, your church or clubs, and your street. Then sort the names into a few groups by how close you are.
Don't leave someone off because they just bought a house or would never move. They know people who will. The sphere of influence template has the columns and groups to use. Once the names are down, how to grow your sphere of influence covers who to add next.
How do you tell your sphere you are a real estate agent?
Tell people one at a time, starting with the ones closest to you. A personal message reads as news from a friend, while one broadcast post is easy to scroll past. Keep it short, and don't ask for anything in the same message.
Here's one example to change into your own words: "Hi Dana, I wanted you to hear it from me first. I got my real estate license and joined a brokerage here in town. If you ever have a question about your house or what homes are selling for, I'm glad to help."
What can a new agent offer a sphere with no past clients?
You can offer local knowledge, honest answers and a short list of trades you trust. You don't need a closing behind you to tell a neighbor which plumber came out on a Sunday, or what the house down the street sold for. Help like that is how people start thinking of you when a move comes up.
Putting together that list of trades is its own job, and building a vendor network as a new agent covers it. Once your first clients close, asking past clients for referrals is the next step.
Start with a list of pros you can share
Proferral's free sphere link shares your trusted pros with anyone, sent from your own phone or email, and every provider someone forwards from it carries your name. The list only holds the pros you add yourself, so at first it's only as long as your own experience. See your sphere link.
It's free, no credit card needed, and you're never charged unless you choose Pro.