How often should real estate agents contact their sphere?
There is no single right number of contacts. Pick a rhythm you can keep for a full year, and reach the people closest to you more often than the wider circle. A short, useful note that arrives on schedule is easier to keep up than a burst of calls in January and silence until the holidays.
How often should real estate agents contact their sphere?
No one has measured a right number, so set a rhythm for each tier of your sphere and adjust it to your week. Sort people into close advocates, warm contacts and the wider circle. Then give each group its own pace, and reach the closest group most often.
| Tier | Who is in it | A rhythm to start from |
|---|---|---|
| Close advocates | Family, close friends and past clients who have already sent you someone | A personal call or visit about once a month |
| Warm contacts | Friends, neighbors and former coworkers you see now and then | A personal note or call every two or three months |
| Wider circle | Acquaintances, old classmates and people you have met once or twice | A useful note a few times a year |
Treat those rhythms as a starting point you change, not a rule. If a monthly call to your close tier fills your whole week, cut it back before you stop calling altogether. Past clients in the year after closing need their own schedule, and past client follow-up covers it. The tiers come straight from your sphere of influence template.
How often do you need to remind your sphere of influence that you sell real estate?
You don't need separate reminders if real estate comes up naturally when you get in touch. People forget what you do between moves, and a sales pitch on a schedule is easy to ignore. A note that answers a home question, with your name on it, does the reminding for you.
Mention your work the way you'd mention anyone's job. Saying "I had a closing near you last week, and it made me think of you" sounds like a friend. Asking "are you thinking of selling?" every few months sounds like a sales call.
Is the 33 touch plan still worth it?
It's worth it only if you can keep it up, because the number itself isn't backed by published research. The 33 touch plan spreads 33 contacts across a year as a mix of mail, email and calls. It comes from real estate coaches and CRM vendors, not from a study of what works.
Keep the parts that fit your week and drop the rest. If calls are what you actually make time for, keep the calls and skip the postcards. A smaller plan you finish does more for you than a bigger one you abandon in March. If in-person visits are a part you keep, here are pop-by ideas by month.
How do you decide who in your sphere to call this week?
Pick a short list each week from three places. Call anyone with a life change, such as a new baby, a new job or a kid leaving home. Then call the people you haven't talked to longest, and anyone who asked you for a name you can now send.
Start with a handful of calls, and add more once the habit sticks. Write down what you talked about after each call. Next week's list then starts from those notes instead of from a blank page.
Send a seasonal note without starting from a blank page
On Pro, which is $24 a month, Proferral drafts check-ins, thank-yous and seasonal touchpoints that you send in one tap. On Free, you send your sphere link from your own phone or email. Proferral never messages anyone in your name without you sending it, and it doesn't decide who in your sphere to call.
It's free, no credit card needed, and you're never charged unless you choose Pro.