Vendor list apps for realtors, compared
Agents share vendor lists in five common ways: a spreadsheet, PDF or Canva template; HomeKeepr; Client2Vendor; Vendor Listing Service; and Proferral. The biggest differences are who pays (you, or the vendors on the list), whether your client needs an app, and whether you ever learn how the referral turned out.
This page compares them on those three questions. Facts about other companies come from their own websites as of October 2026, linked below each section. Products change, so check their sites before you decide. Where a company's site didn't say something, we left it out rather than guess.
What should you compare in a vendor list app?
- Who pays. If vendors pay to be on a platform or to get better placement, that changes the incentives behind what your client sees. If you pay, the list answers to you. Neither is automatically wrong, but you should know which one you're using. Our article on preferred vendor lists covers why this matters.
- App or link. Does your client have to download an app or create an account, or can they open a link? Every extra step loses some people.
- Outcome tracking. Can you see who you sent where, and whether they were hired? Without that, you can't tell your great plumber from the one who never calls back.
- Your branding. Does your name travel with the list when your client shares it?
How do the options compare at a glance?
| Option | Who pays | How clients get it | Outcome tracking |
|---|---|---|---|
| Spreadsheet, PDF or Canva template | You (your time) | File by email or text | Only what you track yourself |
| HomeKeepr | Agents, on subscription plans | Homeowner account and sign-in | Not described on its site |
| Client2Vendor | Pricing not published | MyAgentConnections app (iOS and Android) | Not described on its site |
| Vendor Listing Service | Free for agents; vendors can pay for a $50/month tier | Branded vendor guide; iOS app | Referral analytics for paying vendors |
| Proferral | Agents only (Free plan, or Pro at $24/month); no provider pays | Web link, no app and no login | Check-ins record whether your client hired the provider |
Is a spreadsheet or PDF vendor list good enough?
For many agents, it's where everyone starts, and it's not a bad start. A Google Sheet or a Canva template costs little or nothing, you control every word, and no vendor pays to be on it.
The weak spots are practical. A PDF is a snapshot: the day a plumber retires, every copy you've sent is out of date. Clients save it to a downloads folder and can't find it eight months later when the water heater fails. And a file can't tell you whether anyone used it. If you want to know who got hired, you have to ask and write it down yourself. We go deeper on this in textable vendor list: PDF vs link, and on what belongs on the list in what to put on a realtor vendor list.
What is HomeKeepr, and who pays for it?
HomeKeepr describes itself as a home management tool for homeowners, with analytics for real estate professionals about when clients are likely to move. Its pricing page lists four agent plans (Starter, Standard, Professional and Enterprise) and says new pricing is coming, with an early-adopter code for $9.95 a month in the meantime. The Starter plan lists a "Preferred Vendors" feature, and the Standard plan lists "Vendor Exclusivity" and an AI-driven "Mover Intelligence Score." Homeowners have their own section and sign-in on the site.
If you're searching for a HomeKeepr alternative, the main questions are whether you want a homeowner account-based tool with move-prediction features, or something lighter that's only about your vendor list.
Sources: homekeepr.io, homekeepr.io/pricing-announcement.
What is Client2Vendor?
Client2Vendor calls itself secure communication infrastructure for real estate transactions, built for brokerages, title and mortgage companies, attorneys, vendors and teams. Agents set up a branded network of vendors, and clients reach it through a separate app called MyAgentConnections, available on the App Store and Google Play. The MyAgentConnections site says access is complimentary for clients, and that vendors don't get a client's details until the client reaches out. Client2Vendor's site doesn't publish pricing; it offers a demo booking instead.
Sources: client2vendor.com, myagentconnections.com.
What is Vendor Listing Service?
Vendor Listing Service (VLS) describes itself as a vendor network for real estate professionals. Teams keep one shared vendor list in sync for every agent, send clients a branded vendor guide, and can search for vendors when they don't have one. It's free for real estate teams and professionals. Vendors can pay for a "Preferred Vendor" tier at $50 a month, which adds placement in search, an enriched profile and a referral analytics dashboard showing which agents send them business. There's an iOS app; the Android app is listed as coming soon.
Sources: vendorlistingservice.com, vendorlistingservice.com/vendor.
Where does Proferral fit?
We make Proferral, so read this section with that in mind. It's built for an agent who already has a list and wants it to work harder:
- Who pays: agents only. The Free plan is free with no time limit; Pro is $24 a month. No provider pays to be listed, and plan tier never changes the order of a list. See pricing.
- App or link: every client gets one permanent go-to list link. It opens with no app and no login, and the link doesn't expire.
- Outcome tracking: you log a referral in three taps, and check-ins sent from your own phone or email record whether your client hired the provider.
- Your name: every forwarded provider card carries your name and a link to the rest of your list.
- Getting started: if your list lives in a spreadsheet, you can import it.
What it doesn't do: it isn't a home maintenance app, it doesn't help vendors find agents, and license checks cover Oregon and Washington only (see license checks and how to check a contractor license in Oregon and Washington).
How do you choose?
- If you want a homeowner account with home-value and move-timing features, look at HomeKeepr.
- If you want a branded client app tied to transaction communication, look at Client2Vendor.
- If you run a team and want a shared vendor list at no cost to agents, and you're comfortable with vendors paying for placement, look at Vendor Listing Service.
- If you want a list no vendor pays to be on, a link clients open without an app, and a record of how each referral went, that's what Proferral does. See how it works.
Whatever you pick, the habit matters more than the tool: write down every referral and follow up after you refer a contractor. New to building a list? Start with how to build a vendor network as a new agent.